3D Product Configurator

A 3D product configurator is an interactive sales tool using live 3D models, allowing you to update product specs like color and parts in real-time.

3D product configurators boost customer engagement and are proven to increase sales as much as 30%.

For a simplified solution, explore our 360 product viewer, which replaces traditional 2D images, 360 spin, and 360 degree product photography.


Swap product specs in real-time

Adjust colors, parts, and finishes in real-time — configurators offer your customers millions of possible combinations

30% increase in average selling price

Product personalization increases average selling price by offering premium options

Fully-interactive 3D

Spin-and-zoom functions encourage customers to engage with your products

User-friendly solutions

Guided UIs that even your most non-technical customers can use

Reduce returns

When customers can customize and visualize your product in real-time, they buy with confidence

Built-in 3D Editor

Prepare and manage your 3D files in one location using Clara.io, our web-based editor

Better Than Bespoke Configurators

We provide a cost-effective alternative to a hand-coded game engine or Three.JS product configurator

Available for consulting

Use our API right out of the box, or let us help build a solution for you — get started here


A 3D product configurator allows you to quickly update product attributes like color, finishes, logos, and parts in real-time. Retailers can expect a boost in customer engagement and an increase in online sales over 30% after implementing a 3D product configurator in their store.

Unlike bespoke configurators made in Unreal or Unity, and hand-coded Three.JS product configurator offerings that require dedicated developers and custom coding, our WebGL product configurator solutions are fast and cost-effective to create.

The benefit for customers is a user-friendly UI that engages them throughout the buying process. For retailers, it’s an opportunity to ask “what would you like,” instead of, “here is what we have for you.” Giving your customers freedom to explore your offering pulls them into a rich, interactive shopping experience that ultimately converts them from browsers into buyers.

ThreeKit integrates with Clara.io, our web-based 3D editor, which lets you easily prepare and manage your 3D files in one location. Don’t have a 3D model of your products? We’ll put you in touch with our team of experienced 3D modellers who can reproduce ultra-realistic 3D versions of any of your products.

Learn how to build a 3D product configurator on your own using our powerful APIs or Shopify plugin, or let our experts build a solution for you. Get started with our APIs here.

More Demos

Visit our product demo page and explore a full list of 3D products, 360 viewers, and configurators for every major industry and product category, including clothing and apparel (t-shirts, shoes, high heels), consumer electronics, luxury goods and watches, furniture, home and garden, and sports and fitness.

High Heels Demo

Shoes & Footwear

Rolex Watch Demo

Luxury Goods & Watches

Weber BBQ Grill Demo

Home & Furniture

Smartphone Demo

Electronics & Appliances


Customer Success Story

Coalesse wanted to inspire customers and spark creative freedom for their extraordinary LessThanFive Chair. The solution required an intuitive UI that allowed for custom graphics, logos, and color gradients to be altered and rendered in real-time.

  • Real-time configuration
  • Supports mobile, desktop, and tablet
  • Sherrie Willson, Digital Marketing Manager at Steelcase, called ThreeKit a “great way to engage customers in the design process.”